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Consumer Culture Theory


Advancing Interdisciplinary Research on Consumption



Consumer Culture Theory (CCT) is an interdisciplinary field of research oriented around developing a better understand of why consumers do what they do and why consumer culture takes the forms that it does. Theorists focus on understanding the interrelationships between various material, economic, symbolic, institutional, and social relationships, and their effects on consumers, the marketplace, other institutions, and society.

Consumer Culture Theory Consortium

Understanding consumption through the study of culture




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