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Recent Publications


The following are recently published research articles and books focusing on Consumer Culture Theory topics.

If you have articles or books to add to this page, please submit them here. Updates will be made to the website periodically.




Anammamma Joy, (ed) From Product to Purpose : Art, Fashion and Wine , Lexington Books


Annamamma Joy, (ed) The Future of Luxury Brands: Artification and Sustainability, De Gruyter.



Søren Askegaard & Jacob Östberg, eds. “Nordic Consumer Culture. State, Market and the Consumers,” London: Palgrave. (2019).


Taste, Consumption and Markets: An Interdisciplinary Volume (forthcoming) eds. Zeynep Arsel and Jonathan Bean, Routledge, NY

Drummond, Kent, Susan Aronstein and Terri Rittenburg, The Road to Wicked: The Marketing and Consumption of Oz from L. Frank Baum to Broadway (New York: Palgrave MacMillan, 2018).

Rossolatos, George (2018). Interdiscursive Readings in Cultural Consumer Research. Newcastle upon Tyne: Cambridge Scholars Publishing.

Søren Askegaard & Benoit Heilbrunn, eds. “Canonical Authors in Consumption Theory,” London: Routledge. (2018).



Journal of Marketing


Gonzalez-Arcos, C., Joubert, A. M., Scaraboto, D., Guesalaga, R., & Sandberg, J. (2021). “How Do I Carry All This Now?”: Understanding Consumer Resistance to Sustainability Interventions. Journal of Marketing,


Scaraboto, Daiane, and Bernardo Figueiredo. (2021) "EXPRESS: How Consumer Orchestration Work Creates Value in the Sharing Economy." Journal of Marketing :DOI:  00222429211027777.


Bradford, Tonya Williams and Naja Williams Boyd (2020) “Help Me Help You!: Employing the Marketing Mix to Alleviate Experiences of Donor Sacrifice,” Journal of Marketing, 85 (3), 68 – 85. DOI: 10.1177/0022242920912272


Maciel, Andre F., and Eileen Fischer. "Collaborative market driving: How peer firms can develop markets through collective action." Journal of Marketing (2020). 

Parmentier Marie-Agnès, Fischer Eileen. “Working It: Managing Professional Brands in Prestigious Posts. Journal of Marketing.” October 2020. doi:10.1177/0022242920953818 

Siebert, Anton, Ahir Gopaldas, Andrew Lindridge, and Cláudia Simões (2020), "Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals,"  Journal of Marketing.




Humphreys, A. & Carpenter, G. S. (2018). “Status Games: Market Driving through Social Influence in the US Wine Industry,” Journal of Marketing, Vol. 82, No. 5, pp. 141-159.


Dion, D., & Borraz, S. (2017). “Managing status: how luxury brands shape class subjectivities in the service encounter,” Journal of Marketing, 81(5), 67-85.


Bradford, Tonya Williams (2015). “Beyond Fungible: Transforming Money into Moral and Social Resources,” Journal of Marketing, 79 (2), 79 – 97.


Journal of Consumer Research



Dietrich, Daniel and Cristel A. Russell (2021), “A Framework of Brand Contestation: Toward Antifragile Brands,” Journal of Consumer Research, (forthcoming).



Borghini S, J.F Sherry Jr and Annamma Joy (2020) “Place Attachment to and Detachment from Favorite Stores: An Affordance Theory Perspective”, Journal of Consumer Research 47 (4). P.890-913.

Feiereisen, Stéphanie, Dina Rasolofoarison, Cristel A. Russell and Hope Jensen Schau (2020), “One Brand, Many Trajectories: Narrative Navigation in Transmedia,” Journal of Consumer Research.



Gollnhofer, J. F., H. Weijo & J. W. Schouten. “Consumer Movements and Value Regimes: Fighting Food Waste in Germany by Building Alternative Object Pathways.” Journal of Consumer Research, (2019). 

Higgins, Leighanne, and Kathy Hamilton (2019), "Therapeutic servicescapes and market-mediated performances of emotional suffering," Journal of Consumer Research 45(6): 1230-1253.

Roux, Dominique and Russell Belk. “The Body as (Another) Place: Producing Embodied Heterotopias through Tattooing.” Journal of Consumer Research (2019) forthcoming.


Hoffman, Donna L., and Thomas P. Novak. “Consumer and object experience in the internet of things: An assemblage theory approach,” Journal of Consumer Research 44.6 (2017): 1178-1204.

Humphreys, Ashlee, and Rebecca Jen-Hui Wang. “Automated text analysis for consumer research,” Journal of Consumer Research 44.6 (2017): 1274-1306.

Brunk, Katja H., Markus Giesler, and Benjamin J. Hartmann. “Creating a Consumable Past: How Memory Making Shapes Marketization,” Journal of Consumer Research 44.6 (2017): 1325-1342.

Price, Linda L., Robin A. Coulter, Yuliya Strizhakova, and Ainslie E. Schultz. “The Fresh Start Mindset: Transforming Consumers’ Lives,” Journal of Consumer Research 45, 1 (2017): 21-48.

Thompson, Craig J., Paul Henry, and Fleura Bardhi (2018), “Theorizing Reactive Reflexivity: Lifestyle Displacement and Discordant Performances of Taste,” Journal of Consumer Research, October, 45 (3), 571-594.

Veresiu, Ela, and Markus Giesler. “Beyond Acculturation: Multiculturalism and the Institutional Shaping of an Ethnic Consumer Subject,” Journal of Consumer Research, 45(3),  553–570.

Weijo, Henri A.; Diane M. Martin & Eric J. Arnould (2018) “Consumer Movements and Collective Creativity: The Case of Restaurant Day,” Journal of Consumer Research,  45, 2, 251–74.


Kozinets, Robert, Anthony Patterson, and Rachel Ashman. “Networks of desire: How technology increases our passion to consume,” Journal of Consumer Research 43.5 (2016): 659-682.

Seregina, Anastasia and Henri A. Weijo “Play at Any Cost: How Cosplayers Produce and Sustain Their Ludic Communal Consumption Experiences,” Journal of Consumer Research, Volume 44, Issue 1, 1 June 2017, 139–159,

Marcoux, Jean-Sébastien. “Souvenirs to Forget,” Journal of Consumer Research 43.6 (2017): 950-969.

Maciel, Andre F., and Melanie Wallendorf. “Taste engineering: An extended consumer model of cultural competence constitution,” Journal of Consumer Research 43.5 (2017): 726-746.

Scott, Rebecca, Julien Cayla, and Bernard Cova. “Selling pain to the saturated self,” Journal of Consumer Research 44.1 (2017): 22-43.

Phipps, Marcus, and Julie L. Ozanne. “Routines disrupted: Reestablishing security through practice alignment,” Journal of Consumer Research 44.2 (2017): 361-380.

Weinberger, Michelle F., Jane R. Zavisca, and Jennifer M. Silva. “Consuming for an imagined future: Middle-class consumer lifestyle and exploratory experiences in the transition to adulthood,” Journal of Consumer Research 44.2 (2017): 332-360.

Crockett, David. “Paths to respectability: Consumption and stigma management in the contemporary black middle class,” Journal of Consumer Research 44.3 (2017): 554-581.

Bardhi, Fleura, and Giana M. Eckhardt. “Liquid consumption,” Journal of Consumer Research 44.3 (2017): 582-597.

Arsel, Zeynep. “Asking questions with reflexive focus: A tutorial on designing and conducting interviews,” Journal of Consumer Research 44.4 (2017): 939-948.


Bradford, Tonya Williams and John F. Sherry, Jr. (2015) “Domesticating Public Space through Ritual: Tailgating as Vestaval,” Journal of Consumer Research, 42(1), 130 – 151.


Bradford, Tonya Williams (2009), "Intergenerationally Gifted Asset Dispositions," Journal of Consumer Research, 36 (1), 93 – 111.


Journal of Business Research


Abdelrahman, Omar Khaled, Emma Banister, and Daniel Peter Hampson. "Curatorial consumption: Objects’ circulation and transference in the vintage marketplace." Journal of Business Research 114 (2020): 304-311.

Leban, Marina, Yuri Seo, and Benjamin G. Voyer. "Transformational effects of social media lurking practices on luxury consumption." Journal of Business Research (2020).



Ashman, R., Patterson, A. and Brown, S. (2018) “Don’t Forget to Like, Share and Subscribe: Digital Autopreneurs in a Neoliberal World,” Journal of Business Research.

Boyaval M. et Herbert M.  “One for all and all for one? the bliss and torments in communal entrepreneurship” Journal of Business Research 92 (2018) 412-422.

Mardon, R., Molesworth, M. and Grigore, G. 2018. “YouTube beauty gurus and the emotional labour of tribal entrepreneurship,” Journal of Business Research.

Nguyen, Nhat Nguyen, Nil Özçaglar-Toulouse, and Dannie Kjeldgaard. “Toward an understanding of young consumers’ daily consumption practices in post-Doi Moi Vietnam,” Journal of Business Research 86 (2018): 490-500.

Weijo, Henri, Jonathan Bean & Jukka Rintamäki (2017) “Brand community coping,” Journal of Business Research, 94, January, 128-136


Ourahmoune, N. (2017). “Embodied transformations and food restrictions: The case of medicalized obesity,” Journal of Business Research, 75, 192-201.


Bradford, Tonya Williams and John F. Sherry, Jr. (2014), “Hyperfiliation and Cultural Citizenship: African American Consumer Acculturation,” Journal of Business Research, 67 (4), 418-424.

Marketing Theory


Lloveras, Javier, Gary Warnaby, and Lee Quinn. "Mutualism as market practice: An examination of market performativity in the context of anarchism and its implications for post-capitalist politics." Marketing Theory (2019): 1470593119885172. 


O’Sullivan, Stephen R., and Avi Shankar. “Rethinking Marketplace Culture: Play and the Context of Context.” Marketing Theory  (2019).

Sobande, Francesca, Laetitia Mimoun, and Lez Trujillo Torres. "Soldiers and superheroes needed! Masculine archetypes and constrained bodily commodification in the sperm donation market." Marketing Theory (2019): 1470593119847250.


Bradford, Tonya Williams and John F. Sherry, Jr. (2018) “Dwelling Dynamics in Consumption Encampments: Tailgating as Emplaced Brand Community,” Marketing Theory, 18 (2) 203-217.


Lloveras, Javier, Lee Quinn, and Cathy Parker. "Reclaiming sustainable space: A study of degrowth activists." Marketing Theory 18.2 (2018): 188-202.


Mardon, R. and Belk, R. (2018). “Materialising digital collecting: An extended view of digital materiality,” Marketing Theory.

Castilhos, Rodrigo and Pierre-Yann Dolbec (2018), “Conceptualizing Spatial Types: Characteristics, Transitions, and Research Avenues,” Marketing Theory, 18 (2), 154-168.

Cronin, James and Sheila Malone. “Lifeway Alibis: The biographical bases for unruly bricolage.” Marketing Theory (2018).

Cronin, James and Hayley Cocker. “Managing collective effervescence: ‘Zomsumption’ and postemotional fandom.” Marketing Theory (2018).

Murphy, S., Patterson, M., & O’Malley, L.  “Learning how: Body techniques, skill acquisition and the consumption of experience.” Marketing Theory, (2018).


Castilhos, Rodrigo, Pierre-Yann Dolbec and Ela Veresiu (2017), “Introducing a Spatial Perspective to Analyze Market Dynamics,” Marketing Theory, 17 (1), 9-29.

Cocker, Hayley L., and James Cronin. “Charismatic authority and the YouTuber: Unpacking the new cults of personality.” Marketing Theory 17.4 (2017): 455-472.

Cronin, James, and Gillian Hopkinson. “Bodysnatching in the marketplace: Market-focused health activism and compelling narratives of dys-appearance.” Marketing Theory (2017).

Kjeldgaard, Dannie, et al. (2017), “Consumers’ collective action in market system dynamics: A case of beer.” Marketing Theory, 17.1 , 51-70.

Roux, D., Guillard, V. and Blanchet, V. (2017), “Of counter-spaces of provisioning: Reframing the sidewalk as a parasite heterotopia,” Marketing Theory, 18 (2), 218-233.


Journal of Services Marketing


Beudaert, A., Gorge, H., and Herbert, M. (2017), “An exploration of servicescape’s exclusion and coping strategies of consumers with “hidden” auditory disorders,” Journal of Services Marketing, 31 (4/5), 326-338.


Journal of Consumer Culture



Appau, Samuelson and Sefa Awaworyi Churchill (2019), "Bridging Cultural Categories of Consumption through Indeterminacy: A Consumer Culture Perspective on the Rise of African Pentecostal-Charismatic Christianity,” Journal of Consumer Culture, 19(1), 125-145


Joy, A., J. F. Sherry, J. Wang and R. Belk, (2018) “Emotion and Consumption: Toward a New Understanding of Cultural Collision between Hong Kong and PRC luxury Consumers” Journal of Consumer Culture


Thompson, Craig J. and Ankita Kumar, “Beyond Consumer Responsibilization: Slow Food’s Actually Existing Neoliberalism” Journal of Consumer Culture,” forthcoming.

Fuschillo, Gregorio. “Fans, Fandoms, or Fanaticism?” Journal of Consumer Culture, forthcoming.

Ulusoy, Emre, and Fuat A. Fırat. “Toward a theory of subcultural mosaic: Fragmentation into and within subcultures.” Journal of Consumer Culture, 18.1 (2018): 21-42.


Bradford, Tonya Williams and John F. Sherry, Jr. (2017) “Grooving in the Ludic Foodscape: Bridled Revelry in Collegiate Tailgating,” Journal of Consumer Culture, 17 (3), 774-793.


Zhang, Weiwei (2017) “No Cultural Revolution?: Continuity and Change in Consumption Patterns in Contemporary China.” Journal of Consumer Culture, 17 (3): 639-658.

European Journal of Marketing


Liu, Chihling.  “Men and their groomed body: Understanding personal grooming as both a discursive and embodied practice.” European Journal of Marketing, 53.5 (2019): 1015-1034.

Wang, J,  A. Joy, R. Belk and J. F. Sherry (2019) “One Country Two Systems: Consumer Acculturation of Locals in Hong Kong” European Journal of Marketing, Vol 54. No. 1. p. 1-25.


Daskalopoulou, Athanasia and Alexandros Skandalis (2018) “Consumption field driven entrepreneurship (CFDE) How does membership in the indie music field shape individuals’ entrepreneurial journey,” European Journal of Marketing.

O’Leary, K., & Murphy, S. “Moving beyond Goffman: the performativity of anonymity on SNS.” European Journal of Marketing. (2018).


Kjeldgaard, Dannie, and Matthias Bode. “Broadening the brandfest: play and ludic agency.” European Journal of Marketing, 51.1 (2017): 23-43.


Consumption, Markets, Culture


Gopaldas, Ahir, and Susanna Molander. “The bad boy archetype as a morally ambiguous complex of juvenile masculinities: the conceptual anatomy of a marketplace icon.” Consumption Markets & Culture (2019): 1-13.

Ndichu, Edna G. and Shikha Upadhyaya.  “”Going Natural”: Black Women’s Identity Project Shifts in Hair Care Practices,” Consumption Markets & Culture, 22.1 (2019): 44-67.

Rojas Gaviria, Pilar Ximena. “Broken bodies.” Consumption, Markets & Culture (2019) 


Belk, R., Mitchell, N., Eagar, T., Thomas, K., & Wijland, R.  “Thin-slicing Tremé as a Subjective Sashay: Heretical Pilgrimages to St Augustine Church,” Consumption, Markets and Culture, 21.3 (2018): 215-238.

Herbert M., Robert I., & Saucède F.  “Going liquid: French food retail industry experiencing an interregnum.” Consumption, Markets, Culture (2018): 1-30. 

Gollnhofer, J. F. & A. Kuruoglu. “Makeshift Markets and Grassroots Responsibilization.” Consumption, Markets and Culture, (2018): 301-322.

Gopaldas, Ahir, and Anton Siebert. “Women over 40, foreigners of color, and other missing persons in globalizing mediascapes: understanding marketing images as mirrors of intersectionality.” Consumption Markets & Culture 21.4 (2018): 323-346.

O’Leary, K., Patterson, M., & O’Malley, L.  “Road bowling in Ireland: Social space and the context of context,”  Consumption Markets & Culture, (2018).

Rojas, Pilar; Flavia Cardoso, Daiane Scaraboto and Luciana Gil (2018). “Motherhood in Migration: Schools as Acculturation Agents,” Consumption, Markets, and Culture.

Rose, Alexander S. “The lurker in the object: A Lovecraftian writing of consumer culture.” Consumption Markets & Culture (2018): 1-18.

Steinfield, L, C Coleman, L Tuncay Zayer, N Ourahmoune, W Hein (Forthcoming), “Power logics of consumers’ gendered (in) justices: reading reproductive health interventions through the Transformative Gender Justice Framework,” Consumption, Markets and Culture, Forthcoming.

Sredl, Katherine C. “Gendered market subjectivity: autonomy, privilege, and emotional subjectivity in normalizing post-socialist neoliberal ideology.” Consumption Markets & Culture (2017): 1-22.

Ulusoy, Emre, and Sharon Schembri. “Subculture as learning context: subcultural music consumption as language, channel and journey.” Consumption Markets & Culture 21.3 (2018): 239-254.

Veresiu, Ela.  “The Consumer Acculturative Effect of State-Subsidized Spaces: Spatial Segregation, Cultural Integration, and Consumer Contestation,” Consumption, Markets & Culture (2018) forthcoming. 

Zanette, Maria Carolina and Daiane Scaraboto (2018) “From the corset to Spanx: shapewear as a marketplace icon,” Consumption Markets & Culture.

Zhang, Weiwei (2018) “Consumption, Taste, and the Economic Transition in Modern China.” Consumption Markets & Culture.


Albinsson, Pia A., B. Yasanthi Perera, and G. David Shows (2017). “Pursuing Fitness: How Dialectic Goal Striving and Intersubjectivity Influence Consumer Outcomes,” Consumption, Markets & Culture, 20 (1), 35-38

Belk, R., Mitchell, N., Eagar, T., Thomas, K., & Wijland, R. (2018). “Thin-slicing Tremé as a Subjective Sashay: Heretical Pilgrimages to St Augustine Church.” Consumption, Markets and Culture, 21(3), 215-238. 

Drenten, Jenna, Kristy McManus, and Lauren I. Labrecque. “Graves, gifts, and the bereaved consumer: a restorative perspective of gift exchange.” Consumption Markets & Culture 20.5 (2017): 423-455. 

Figueiredo, Bernardo, Ahir Gopaldas, and Eileen Fischer. “The construction of qualitative research articles: a conversation with Eileen Fischer.” Consumption Markets & Culture 20.4 (2017): 297-305.

Guillard, V. (2017), “Understanding the process of the disposition of a loved one’s possessions using a theoretical framework of grief,” Consumption Markets & Culture, 20 (5), 477-496.

Odou, Ph., Roberts, G., and Roux, D. (2017), “Co-producing cyber protest: Mesomobilization in the digital age,” Consumption, Markets and Culture, 21 (1), 42-64.

Journal of Marketing Management


Scott, Rebecca and Tonya Williams Bradford, (forthcoming) “Researching Multisensory Experiences through an Artist’s Eye.” Journal of Marketing Management.



Ozanne Julie L. and Samuelson Appau, “Spirits in the Marketplace,” (2019) Journal of Marketing Management, 35(5/6), 451-466. 


Rauf, Ateeq Abdul, Ajnesh Prasad, and Abdullah Ahmed. “How does religion discipline the consumer subject? Negotiating the paradoxical tension between consumer desire and the social order.” Journal of Marketing Management 35.5-6 (2019): 491-513.

Santana, Jannsen and Botelho, Delane. “‘If it comes from Juazeiro, it’s blessed’! Liquid and solid attachment in systems of object itineraries of pilgrimages.” Journal of Marketing Management (2019): forthcoming. 

Scholz, Joachim, and Andrew N. Smith. “Branding in the Age of Social Media Firestorms: How To Create Brand Value by Fighting Back Online.” Journal of Marketing Management (2019): 1-35.


Eagar, T. & L’Espoir Decosta, P.  “The Nomadic Consumption Community: The recursive role of space in community mobility.” Journal of Marketing Management. 34.7-8 (2018): 569-591. 

Kozinets, Robert, Daiane Scaraboto, and Marie-Agnes Parmentier (2018). “Evolving Netnography: How Brand Auto-netnography, a Netnographic Sensibility, and More-than-human Netnography Can Transform your Research,” Journal of Marketing Management, 34 (3-4), 231-242.

Svenson, Frithiof. “Smartphone crises and adjustments in a virtual P3 community–doing sustainability oriented smartphone consumption.“ Journal of Marketing Management 34.7-8 (2018): 664-693.


Gollnhofer, J. F. “Normalizing Alternative Practices: The Recovery, Distribution and Consumption of Food Waste,” Journal of Marketing Management, 33.7, (2017). 624-643.

Wilner, Sarah JS, and Aimee Dinnin Huff. “Objects of desire: the role of product design in revising contested cultural meanings.” Journal of Marketing Management 33.3-4 (2017):


Journal of Macromarketing


Belk, Russell, Mariam Humayun, and Ahir Gopaldas. "Artificial Life." Journal of Macromarketing (2020): 0276146719897361.



Cordeiro, Rafaela Almeida, Nancy Wong, and Mateus Canniatti Ponchio.  “A Gift Economy Perspective on the Cycle of Financial Vulnerability”, Journal of Macromarketing, 39.1 (2019) 25-36. 


Benmecheddal, A., Gorge, H. and Özçağlar-Toulouse, N. (2017), “Rethinking alternative markets in the context of economic crisis and austerity in Greece,” Journal of Macromarketing, 37 (2), 193-205.

 Gollnhofer, J. F. & J. W. Schouten. “Complementing the Dominant Social Paradigm with Sustainability,” Journal of Macromarketing, 37.2, (2017): 143-152.

Huff, Aimee Dinnin, Michelle Barnhart, Brandon McAlexander and Jim McAlexander. “Addressing the wicked problem of American gun violence: consumer interest groups as macro-social marketers.” Journal of Macromarketing 37.4 (2017): 393-408.

Sredl, Katherine C., Clifford J. Shultz, and Ružica Brečić. (2017) “The Arizona Market: a Marketing Systems Perspective on Pre-and Post-War Developments in Bosnia, with Implications for Sustainable Peace and Prosperity.” Journal of Macromarketing, 37.3: 300-316.

Scaraboto, Daiane and Bernardo Figueiredo (2017). “Holy Mary Goes ’Round: Using Object Circulation to Promote Hybrid Value Regimes in Alternative Economies”. Journal of Macromarketing, 37 (2), 180-192.


International Journal of Marketing Semiotics


Rossolatos, George (2018). “On the spectral ideology of cultural globalization as social hauntology,” International Journal of Marketing Semiotics Vol. VI, pp. 52-72.


Journal of Arts and the Market



Joy, A., La Tour, K.A., Charters, S.J., Grohmann, B. and Peña C. (2021), "The artification of wine: lessons from the fine wines of Bordeaux and Burgundy", Arts and the Market, Vol. 11 No. 1, pp. 24-39. 


Joy, A., and R. Belk, (2019) "India’s Kochi Biennale: sponsorship, patronage, and art’s resistance," Arts and the Market, Vol. 9 (1) p. 16-31.


Rossolatos, George (2017). “What’s in a thang? Dancing to brand image with Miley Cyrus’s multimodal dance spectacle,” Arts and the Market 7 (1), 101-130.

Journal of the Academy of Marketing Science


Nakata, C., Izberk-Bilgin, E., Sharp, L. et al. “Chronic Illness Medication Compliance: A Liminal and Contextual Journey.”  Journal of the Academy of Marketing Science, (2018). 


Journal of the Association for Consumer Research


Barnhart, Michelle, Aimee Dinnin Huff, Brandon McAlexander and Jim McAlexander. “Preparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense.” Journal of the Association for Consumer Research, 3.1 (2018): 27-45.

Drenten, Jenna and Linda Tuncay Zayer. “Consumers’ Management of Risk in Daily Life through Digital Virtual Consumption.” Journal of the Association for Consumer Research 3.1 (2018): 46-62.

Henkel, Alexander P., Johannes Boegershausen, Robert Ciuchita, and Gaby Odekerken-Schroeder (2017), “Storm After the Quiet: How Marketplace Interactions Shape Consumer Resources in Collective Goal Pursuits,” Journal of the Association for Consumer Research, 2 (1), 26-47.


Martineu, Eric and Zeynep Arsel (2017) “Managing Communities of Co-Creation around Consumer Engagement Styles,” Journal of the Association for Consumer Research, 2(2), 179-195.

Journal of the Academy of Marketing Science


Bradford, Tonya Williams (2021) “We Can Fix This!: Donor Activism for Nonprofit Supply Generation,” Journal of the Academy of Marketing Science. DOI: 10.1007/s11747-020-00742-2

Journal of Business Anthropology


Joy A., C. Pena & Linda Armano (2021), “Doing Well while Doing Good: How the Hybrid Business Model Promotes Sustainability in the Fashion Industry” Journal of Business Anthropology. (in print)

Journal of Business Ethics


Rauf, Ateeq A. “New Moralities for New Media? Assessing the Role of Social Media in Acts of Terror and Providing Points of Deliberation for Business Ethics.” Journal of Business Ethics, (2020).


Journal of Consumer Affairs


Soster, Robin L., Kelly L. Tian, Alexander S. Rose, and Randall L. Rose. “Consuming to be Good: Therapeutic Ideology and Transracial Adoptive Mothers.” Journal of Consumer Affairs.


Journal of Nonprofit & Public Sector Marketing


Alexander S. Rose, Randall L. Rose & Cait Lamberton (2018) “How Economic Tropes Affect Attitudes Toward Social Welfare Policies,” Journal of Nonprofit & Public Sector Marketing.


Journal of Place Branding & Public Diplomacy


Rossolatos, George (2018). “Post-place branding as nomadic experiencing.” Journal of Place Branding & Public Diplomacy 14 (4), pp. 1-20.


Journal of Wine Research



Joy, A., S. Charters, J. Wang & B. Grohmann (2020) "A Multi-sensory and Embodied Understanding of Wine Consumption”. Journal of Wine Research, 31:4, 247-264


B. Grohmann, C. Peña & A. Joy, A (2018) “Wine Quality and Sensory Assessments: do distinct local groups of wine experts differ?” Journal of Wine Research, 29:4, 278-289, vol. 29 (4) p. 278-289



Blanchet, V. (2018), “Performing market categories through visual inscriptions: the case of ethical fashion,” Organization, 25, 3, 374-400.


Hietanen, J. and Rokka J. (2017), “Companion for the videography ‘Monstrous Organizing—The Dubstep Electronic Music Scene,” Organization, 25 (3), 320-334.


Body and Society


Borgerson, Janet L., and Jonathan E. Schroeder. “Making skin visible: How consumer 

culture imagery commodifies identity.” Body & Society 24.1-2 (2018): 103-136.

Cornell Hospitality Quarterly


Kathryn La Tour and Annamma Joy (2021), “Developing Wine Appreciation for New Generation of Wine Consumers”. Cornell Hospitality Quarterly, Vol.62.3 p. 337-345

Qualitative Market Research: An International Journal


Bradford, Tonya Williams and Sonya A. Grier (2019), "Restricted pleasure for healthy eating and food well-being", Qualitative Market Research, 22 (4), 557-569.



Rossolatos, George (2018). “Consumed by the Real: A conceptual framework of abjective consumption and its freaky vicissitudes”. Qualitative Market Research: An International Journal 21(1), 39-62.


Gopaldas, Ahir; Eileen Fischer, and Daiane Scaraboto (2017). “Why Papers Are Rejected and How to Get Yours Accepted: Advice on the Construction of Interpretive Consumer Research Articles”. Qualitative Market Research, 20 (1), 60-67.




Svenson, Frithiof. “Repair practices in a virtual smartphone community: Fostering more sustainable usage through branding.” Ephemera 19.2 (2019): 325-344

Recherche et Applications Marketing


Bellion, A. and Robert-Demontrond, Ph. (2018), “The role of imaginaries in the construction of an innovative market: A market-oriented ethnography of the nanotechnology market,” Recherche et Applications en Marketing, 33 (2), 27-49.

Cléret, B., Dehling, A., Leroy, J., Rokka, J., Sohier, A. and Herbert, M. (2018), “The videographic approach in marketing research: Which methodological protocol?,” Recherche et Applications en Marketing, 33 (3), 90-127.

Ndione, L.-C. and Rémy, E. (2018),”Combining images and words in order to understand the cultural meaning of practices: What photo-elicitation reveals,” Recherche et Applications en Marketing, 33 (3), 61-84.

Rokka, J. and Hietanen, J. (2018), “On positioning videography as a tool for theorizing,” Recherche et Applications en Marketing, 33 (3), 106-121.


Blanchet, V.  (2017), “We make markets ». The role of the ethical fashion show in the categorization of the ethical fashion,” Recherche et Applications en Marketing, 32 (2), 26-45.

Gicquel, Y. (2017), “Government of practices and market topographies: Consumption and the challenge of (ab)normality,” Recherche et Applications en Marketing, 32, (1), 61-82.

Herbert, M. and Collin-Lachaud, I. (2017), “Collaborative practices and consumerist habitus: An analysis of the transformative mechanisms of collaborative consumption,” Recherche et Applications en Marketing, 32, (1), 40-60.

Nabec, L. (2017), “Improving dietary behaviour with nutrition labelling: Towards a research agenda that serves consumer well-being,” Recherche et Applications en Marketing, 32, (2), 71-97.

Ndione, L.-C., Rémy, E. and Bah, T. (2017), “Ethnicity, consumption and return visits to the home country: The case of the Senegalese venants,” Recherche et Applications en Marketing, 32 (4),  53-71.

Robert-Demontrond, P., Beaudouin, V. and Dabadie, I. (2017), “Diverse, conflicting and complementary worldviews: An anthropological investigation of consumption in CSA,” Recherche et Applications en Marketing, 32 (4), 32-52.



Rossolatos, George (2017). “Toy stories: On the disciplinary regime of vibration”. Semiotica, 218 (Sep), 145-164.

Sign Systems Studies


Rossolatos, George (2018). “Impossibly good looks: A pragma-ontological approach to unearthing the latent rhetorical structure of anti-aging advertising discourse”. Sign Systems Studies 46 (2), 1-40.

Social Semiotics


Rossolatos, George (2018). “A sociosemiotic approach to consumer engagement in user generated advertising”. Social Semiotics 28 (4), 555-589.

Rossolatos, George (2018). “Brand image re-revisited: A semiotic note on brand iconicity and brand symbols”. Social Semiotics 28 (3), 412-428.

Tourism Management


Sheila Matson-Barkat and Philippe Robert-Demontrond.  “Who’s on the tourists‘ menu? Exploring the social significance of restaurant experiences for tourists,” Tourism Management, 69 (2018) 566-578.

Tourism Recreation Research


Bruwer J. and A. Joy, (2017) Tourism Destination Image [TDI] Perception of a Canadian Wine-scape: A Free-Text Macro approach” in Tourism Recreation Research, vol. 42. No. 3 p. 367-379.

International Marketing Review


Suarez, Maribel, and Russell Belk. “Cultural resonance of global brands in Brazilian social movements.” International Marketing Review 34.4 (2017): 480-497.

Journal of Public Policy and Marketing


Gollnhofer, J. F.   “The Legitimation of a Sustainable Practice through Dialectical Adaptation in the Marketplace.” Journal of Public Policy & Marketing 36.1, (2017): 156-158.

Academy of Management Learning & Education


Belkhir, Meriam, Myriam Brouard, Katja H. Brunk, Marlon Dalmoro, Marcia Christina

Ferreira, Bernardo Figueiredo, Aimee Huff, Daiane Scaraboto, Olivier Sibai, and Andrew N.

Smith. “Isolation in globalizing academic fields: a collaborative autoethnography of Early

Career Researchers.” Academy of Management Learning & Education, (2018): forthcoming.

Gender, Work, and Organization


Drenten, Jenna, Lauren Gurrieri, and Meagan Tyler. “Sexualized Labour in the Digital Era: Instagram Influencers, Porn Chic and the Monetization of Attention.” Gender, Work and Organization, forthcoming. (2019).



Anna Schneider-Kamp & Søren Askegaard. “Putting Patients into the Centre: Patient Empowerment in Everyday Health Practices”, Health, forthcoming (2019).



Moraes, C., Daskalopoulou, A. and Szmigin, I. “Understanding individual voluntary giving as a practice: Implications for regional arts organisations in the UK”, Sociology (forthcoming) (2019).

International Journal of Consumer Studies


Rauf, Ateeq A., Ajnesh Prasad, and Mohammed A. Razzaque. “Consumption within a soft total institution: Discursive inculcation in the Tablighi Jamaat.” International Journal of Consumer Studies 42.6 (2018): 854-864.

Journal of Interactive Marketing


de Almeida, Stefania, Daiane Scaraboto, João Fleck and Marlon Dalmoro.  “Seriously Engaged Consumers: Navigating between Work and Play in Online Brand Communities.” Journal of Interactive Marketing, 44 (November 2018), 29-42.


Bradford, Tonya Williams, Sonya A. Grier and Geraldine Rosa Henderson (2017) “Weight Loss through Virtual Support Communities: A Role for Identity-Based Motivation in Public Commitment,” Journal of Interactive Marketing, 40, 9 -23.

Journal of Retailing


Bradford, Tonya Williams and John F. Sherry, Jr. (2013), “Orchestrating Rituals through Retailers: An Examination of Gift Registry,” Journal of Retailing, 89 (2), 158-175.  


Young Consumers



Drenten, Jenna. “When Kids are the Last to Know: Embodied Tensions in Surprising Children with Family Vacations.” Young Consumers 19.2 (2018): 199-217. 

BAR-Brazilian Administration Review


Diniz, Fillipe, and Maribel Carvalho Suarez. “Cultural Meanings and Consumers’ Discourses about Their Brand Abandonment.” BAR-Brazilian Administration Review 15.1 (2018).

Ponte, Lucivania Filomeno, and Roberta Dias Campos. “Taste Transformation in the Context of Social Mobility.” BAR-Brazilian Administration Review 15.2 (2018).

Cadernos Ebape


Braga, Camila, and Maribel Suarez. “Teoria Ator-Rede: novas perspectivas e contribuições para os estudos de consumo.”  Cadernos Ebape. BR 16.2 (2018): 218-231.

Moreira, Catia Silva da Costa, Leticia Moreira Casotti, and Roberta Dias Campos. “Socialização do consumidor na vida adulta: desafios e caminhos para a pesquisa.” Cadernos Ebape. BR 16.1 (2018): 119-134. 

Organizações & Sociedade 


Rocha, Ana Raquel Coelho, and Leticia Moreira Casotti. “Selective and “veiled” demarketing from the perspective of black female consumers.” Organizações & Sociedade 25.87 (2018): 610-631.

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