UPCOMING CONFERENCE:

 

CCTC2026 at Kyoto, Japan, 30 June - 03 July

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We are excited to announce that the Consumer Culture Theory (CCT) Conference 2026 will be held in Kyoto, Japan!

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The first CCT conference in Asia, co-hosted by Michelle Yang, Julien Cayla and Yutaka Yamauchi. Together, they are working to create a truly memorable experience that brings together the global CCT community in one of the most culturally rich and inspiring cities in the world.

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More details coming soon – but for now, save the date and get ready for an unforgettable CCT 2026 in Kyoto!

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Michelle Yang

Julien Cayla

Yutaka Yamauchi

​Conference Co-Chairs

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