
TUTORIALS & BOOKS ON DOING CCT RESEARCH
It is typical for CCT researchers to cultivate theoretical and methodological knowledge through coursework in core disciplines such as sociology, anthropology, communications, and cultural studies. The following are a selection of readings that provide more specific guidance for doing research in the CCT tradition and publishing in the top consumer research journals.
Research Methods and Theoretical Development
Asking Questions with Reflexive Focus: A Tutorial on Designing and Conducting Interviews, Journal of Consumer Research by Zeynep Arsel
Netnography, Redefined, Sage Book, by Rob Kozinets
Automated Text Analysis for Consumer Research, Journal of Consumer Research, by Ashlee Humphreys and Rebecca Jen-Hui Wang
Qualitative Consumer and Marketing Research, Sage Book by Russell Belk, Eileen Fischer, and Robert V Kozinets
Process Theorization in Cultural Consumer Research By Markus Giesler and Craig J. Thompson, Journal of Consumer Research
Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation, Journal of Marketing Research by Eric J. Arnould and Melanie Wallendorf
Review Process
Field Guide for the Review Process: Writing and Responding to Peer Reviews By Rajesh Bagchi, Lauren Block, Rebecca W. Hamilton, Julie L. Ozanne, Journal of Consumer Research